Without shortcuts or quick fixes.
Business Belts is an online community based in Bangkok offering 1-on-1 mentorship for people serious about building a sustainable e-commerce business alongside their job or existing business. We build 7- and 8-figure online businesses ourselves and guide our members to do the same. E-commerce allows you to grow fast compared to many other models. But there are no shortcuts. Inside Business Belts, we build for the long term with step-by-step guidance.
BUILD
businesses.
We
We don't sell dreams.
Building your own webshop and selling products starts Here
At Business Belts, you don’t just learn an “online business model.” You learn what entrepreneurship really means and how to build a real business. Because anyone can learn a model, but becoming an entrepreneur is a completely different game.
As soon as you join Business Belts and complete the onboarding, you’ll start building your webshop together with your business coach and pick products through the supplier we’ve been working with for the past six years. This supplier is exclusively available for Business Belts members.
Once your webshop is ready and the ads are set up, we go live. From that moment, things start to get really interesting. Because getting your first sales is one thing, but actually building and scaling a real business is where the real game starts.
New challenges, questions, and opportunities will constantly come your way, and those are the moments we’ll tackle together. Questions like:
As soon as you join Business Belts and complete the onboarding, you’ll start building your webshop together with your business coach and pick products through the supplier we’ve been working with for the past six years. This supplier is exclusively available for Business Belts members.
Once your webshop is ready and the ads are set up, we go live. From that moment, things start to get really interesting. Because getting your first sales is one thing, but actually building and scaling a real business is where the real game starts.
New challenges, questions, and opportunities will constantly come your way, and those are the moments we’ll tackle together. Questions like:
-
Is the strategy we’re using actually clear?
What direction are you following, what are your goals, and which KPIs drive them? -
Where can we optimize the ads and creatives?
You can have the best product in the world, but if your marketing is weak, nobody’s going to buy it. That’s why your ads and creatives become such a huge part of the business. And we’re going to make sure you get really good at it. -
Are the numbers and data inside the business clear enough?
Can you read your data, know if you're profitable, identify winning products, and see where ads need optimization? -
Is your operational side strong enough to scale the webshop properly?
How do you manage suppliers, customer service, invoicing, cashflow, and the systems behind your business? -
How do we hire the right team members?
When should you hire and how do you scale a team effectively?
Building your own webshop and selling products starts Here
At Business Belts, you don’t just learn an “online business model.” You learn what entrepreneurship really means and how to build a real business. Because anyone can learn a model, but becoming an entrepreneur is a completely different game.
As soon as you join Business Belts and complete the onboarding, you’ll start building your webshop together with your business coach and pick products through the supplier we’ve been working with for the past six years. This supplier is exclusively available for Business Belts members.
Once your webshop is ready and the ads are set up, we go live. From that moment, things start to get really interesting. Because getting your first sales is one thing, but actually building and scaling a real business is where the real game starts.
New challenges, questions, and opportunities will constantly come your way, and those are the moments we’ll tackle together. Questions like:
As soon as you join Business Belts and complete the onboarding, you’ll start building your webshop together with your business coach and pick products through the supplier we’ve been working with for the past six years. This supplier is exclusively available for Business Belts members.
Once your webshop is ready and the ads are set up, we go live. From that moment, things start to get really interesting. Because getting your first sales is one thing, but actually building and scaling a real business is where the real game starts.
New challenges, questions, and opportunities will constantly come your way, and those are the moments we’ll tackle together. Questions like:
-
Are you operating from a clear strategy?
What direction are you following, what are your goals, and which KPIs drive them? -
Where can we optimize the ads and creatives?
You can have the best product in the world, but if your marketing is weak, nobody’s going to buy it. That’s why your ads and creatives become such a huge part of the business. And we’re going to make sure you get really good at it. -
Do you understand your numbers?
Can you read your data, know if you're profitable, identify winning products, and see where ads need optimization? -
Is your operational foundation ready to scale?
How do you manage suppliers, customer service, invoicing, cashflow, and the systems behind your business? -
What is your hiring and team-building strategy?
When should you hire and how do you scale a team effectively?
What we are
Too much of this industry is built on exaggeration and polished stories. Screenshots without context. Revenue numbers without profit. Selling dreams instead of building a solid, transparent program that actually prepares you for reality. Promises that sound good but rarely hold up in real life.
That’s simply not how we operate.
We believe in showing the work. In building something that lasts. In being transparent about the effort, the setbacks, and the learning curve that comes with e-commerce and entrepreneurship. Because building a website and finding products is quite easy. But running and scaling a website like a business is completely different. And also very challenging. And we’re here to guide you through those challenges.
That’s simply not how we operate.
We believe in showing the work. In building something that lasts. In being transparent about the effort, the setbacks, and the learning curve that comes with e-commerce and entrepreneurship. Because building a website and finding products is quite easy. But running and scaling a website like a business is completely different. And also very challenging. And we’re here to guide you through those challenges.
not
course sellers.
selling “get rich quick” dreams.
interested in Dubai & supercars.
talking about passive income.
believing in shortcuts.
interested in flashy lifestyles.
course sellers.
We are not
Community, online & offline
Business Belts isn’t just an online community. We also bring our members together in real life. Throughout the year we organise our own Muay Thai camps in Thailand (Asia) and networking events in Rotterdam (Europe). Two things are central during these events: connection and business.
Why Muay Thai camps? Because this sport plays a big role in the lives of Thomas and Arthur. It taught them discipline, resilience and consistency. The same qualities you need to build a real business.
During these camps, members train together, talk business, exchange experiences and build relationships that go far beyond online calls. Entrepreneurship can feel lonely sometimes. But inside Business Belts, we make sure you never feel alone. You’re surrounded by people who are on the same path. Online and offline.
Why Muay Thai camps? Because this sport plays a big role in the lives of Thomas and Arthur. It taught them discipline, resilience and consistency. The same qualities you need to build a real business.
During these camps, members train together, talk business, exchange experiences and build relationships that go far beyond online calls. Entrepreneurship can feel lonely sometimes. But inside Business Belts, we make sure you never feel alone. You’re surrounded by people who are on the same path. Online and offline.
Once you’re part of Business Belts, you’re always part of Business Belts.
Freedom
WORKING TOWARDS
Everyone who joins Business Belts has their own goals, but most share one bigger reason: more freedom. For some, that’s financial. For others, location. Freedom looks different for everyone. But one thing is always true: it has to be earned.
To build a consistent income with e-commerce, a lot of work comes first. You invest time and money to get it running. And even when it works, you stay involved. It can become less hours over time, but it will never be fully passive.
The first year is intense. You build this next to your job or business. Evenings, weekends, and moments where you question everything. That’s part of it. So the real question is simple: Keep doing what you’re doing now? Or work hard for a few years and benefit long-term?
Our members chose the second. Was it easy? Definitely not. Was it worth it? Absolutely. Some of them shared their stories. Curious? Watch the interviews we made.
To build a consistent income with e-commerce, a lot of work comes first. You invest time and money to get it running. And even when it works, you stay involved. It can become less hours over time, but it will never be fully passive.
The first year is intense. You build this next to your job or business. Evenings, weekends, and moments where you question everything. That’s part of it. So the real question is simple: Keep doing what you’re doing now? Or work hard for a few years and benefit long-term?
Our members chose the second. Was it easy? Definitely not. Was it worth it? Absolutely. Some of them shared their stories. Curious? Watch the interviews we made.
started
Business belts
This is the
Business belts
How and why
The result?
We started Business Belts for two simple reasons. First, more people around us kept asking how we built our lives through e-commerce and if it was possible for them too. Second, we saw the industry going in the wrong direction. More course sellers, more hype, and more unrealistic promises. E-commerce slowly became associated with scams instead of reaL entrepreneurship. That didn’t sit right with us.So we built something different. Not just another community, but a place where transparency comes first.
Arthur and I have been entrepreneurs for six years. We don’t just run e-commerce stores doing millions in revenue, we build real companies. We learned everything the hard way, and one thing became clear: success isn’t just about the model, but about mindset, discipline, and resilience. That’s why Business Belts is built around 1-on-1 guidance. In our experience, that’s what actually works. We’ve followed many programs ourselves and know the difference between information and real support.
Over 300 members building profitable e-commerce businesses. Many of them have bought houses, moved abroad, or are now traveling. And we’re restoring the reputation of e-commerce by doing it the right way.
See you at the top, see you at Business Belts.
Freedom is earned
Business Belts isn’t some random team we put together. It’s a family business. Everyone on our team is either family or someone we’ve known for over 20 years.
The funny part? We all grew up in the same small village in the Netherlands, living the “normal” life. Five days a week in the office, weekends full, asking permission to take time off.
That changed when Thomas started building an online business. His move pushed the rest of us to take this path seriously too. Today, most of our team lives abroad and we live life on our own terms. That’s why this works. We don’t teach theory, we guide members through the same steps we took ourselves.
Because we built Business Belts together, there’s a different energy in the team. Members feel that. The openness, the commitment, and the fact that we genuinely care.
The funny part? We all grew up in the same small village in the Netherlands, living the “normal” life. Five days a week in the office, weekends full, asking permission to take time off.
That changed when Thomas started building an online business. His move pushed the rest of us to take this path seriously too. Today, most of our team lives abroad and we live life on our own terms. That’s why this works. We don’t teach theory, we guide members through the same steps we took ourselves.
Because we built Business Belts together, there’s a different energy in the team. Members feel that. The openness, the commitment, and the fact that we genuinely care.
MEET THE TEAM
Thomas
Arthur
Joey
Co-founder
Co-founder
Coach
Jeroen
Mels
Rudy
Coach
Coach
Coach
Siti
Maarten
David
Marketing
Coach
Coach